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Bacon is having its moment thanks to cheap prices: ‘We want to add it to everything we sell’ | Financial Post

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
Lydia Mulvany and Jeff Wilson, Bloomberg News | May 19, 2015 11:23 AM ET

Andy Wiederhorn wants to sell bacon to vegetarians.

That’s the idea, anyway, behind the Hypocrite Burger — a veggie patty topped by two strips of bacon. Wiederhorn, chief executive officer of Beverly Hills, California-based Fatburger Corp., is pushing sales of the sandwich in his 200 fast-food restaurants to take advantage of wholesale prices that dropped about two-thirds from a year ago.

http://business.financialpost.com/news/retail-marketing/bacon-is-having-its-moment-thanks-to-cheap-prices-we-want-to-add-it-to-everything-we-sell
 

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